Brainstorm to define big issue to solve

Gather data to quantify the magnitude of the issue

Determine industry name

Determine industry competitive mindset

Identify industry participants

Determine rivalry among competitors

Determine bargaining power of suppliers

Determine bargaining power of customers

Determine threat of new entrants

Determine threat of substitutes

Determine competitive industry structure

Identify industry value chain activities

Identify generic strategic positions of competitors

Apply Porter Strategy Tests to competitors

Design unique value proposition

Design tailored value chain

Design tradeoffs in value proposition & value chain

Design fit between value chain activities

Design continuity to get good at value proposition, value chain, & fit

Manage human resources value chain activities with best practices

Manage marketing value chain activities with best practices

Manage technology value chain activities with best practices

Manage operations value chain activities with best practices

Manage finance value chain activities with best practices

Explain why the big issue is important

Explain how the existing industry does not solve the big issue

Explain how the new startup will solve the big issue

Explain what are the next steps for the new startup